This succinct textbook takes students through all the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on providing students with the tools of analysis essential for unders Designed specifically for modules taught over one semester, this new textbook covers all the core topics of Strategic Management in 12 manageable chapters. Analysis, Formulation, and Implementation, with an emphasis on providing students with the tools of analysis essential for understanding the competitive and internal environments that organisations face. Classic subjects such as Industry Analysis and Strategic Leadership are thoroughly investigated, as well as contemporary ideas on Corporate Governance and Globalization.
Additional Resources Description The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis. Concise in format, but covering all the relevant material for one semester courses, this textbook provides students with all the essential concepts in a manageable format.
A four-part structure and clear approach expertly guide students through the processes of strategic management from analysis, to formulation, and implementation. Contemporary, real-life examples and case studies from a diverse range of business situations illustrate how the core theories operate in practice, revealing the successes but also the pitfalls of different strategic approaches.
Extensive online resources, clearly integrated with the book, provide additional material to further understanding and offer practical exercises on the key tools of analysis. A user-friendly writing style is complemented by a wealth of learning features, diagrams, Understanding strategic management anthony henry photos to make the subject clear for students and encourage them to actively engage in critique and analysis.
New to this edition New coverage of disruptive innovation, dynamic capabilities, and Blue Ocean Strategy, as well as additional frameworks such as economies and diseconomies of scale, the industry life cycle, and the VRIO framework complete an extensive update to this third edition.
The unconventional workings of Ryanair, disruptive innovation at Netflix, and the plausibility of electric cars are just some of the new examples used in the Strategy in Focus boxes and Case Examples for this edition, which together examine the contemporary relevance of strategic management to the business world.
The chapters in Part Two: Strategic Analysis, have been streamlined by incorporating coverage of organizational performance into Chapter 4 on the internal environment. Each chapter now features a single, longer, closing Case Example, fully author-written and unique to the book, demonstrating how companies like Novo Nordisk and Tesla, or strategic leaders such as Warren Buffett or Sir Martin Sorrell consider and apply strategic analysis, formulation, and implementation in real life.
The online resources have been reorganized and updated, providing new questions, exercises, and case studies. The book has a new text design and new photos throughout, making it more appealing and engaging.
About the Author s Anthony E. He has experience working for public and private sector organisations, including Arthur Andersen. He has also counted traffic for a firm of transport consultants, worked in a soap factory, and taught strategy in the UK and Germany to global managers working for a FTSE organization.
He has worked as a Senior Lecturer in Strategic Management. He recently spent seven years updating his business experience by working as a senior manager in a medical company before returning to the university sector.
His appreciation of the business environment is used to enhance student understanding of the theory and practice of strategy.
Table of Contents Part One:Strategic management and planning Companies often struggle with their strategic-management and planning processes. It can be challenging to reconcile the pressure for short-term returns with long-term strategic goals, and it's difficult to build the capabilities needed to execute strategies.
Henry A. Pankey, Vice President, Area Operations— Anthony J. Vegliante, Vice President, Labor Relations Paul Vogel, Vice President, Network Operations United States Postal Service has developed a new strategic plan for the fiscal years through The vision, goals, and strategies described in this document support the Postal.
She has published in Strategic Management Journal, Journal of Marketing, and Journal of Business Venturing, among others, and has won awards from the Academy of Management, the American Marketing Association, the Babson-Kauffman Entrepreneurship Research Conference, and the International Council for Small Business.
Understanding Strategic Management. Third Edition.
Anthony E. Henry. March ISBN: pages Paperback xmm In Stock. Price: £ The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.
Microsoft Corporation (). Microsoft Annual Report Microsoft Investor Relations, schwenkreis.com: Microsoft Corporation [Online].
Available at. Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be Author: Anthony E.